Better Dream is a photography company that takes stylistic photos for kids and teens in China. It is actually a huge trend in China to go to one of these companies and have your photos taken as a kid.
Just like any fairytales that you grew up listening to, the photography company's job is to make the kid's dream come true. Whether they want to be a princess, a knight, or a soldier, Better Dream is there to make it happen.
To capture the idea of a dream, I wanted to design the logo to look fluid, color, and of course "dreamy." Ultimately, I boiled it down to two final ideas and color schemes.
The girl being lifted up and flown away by balloons was the epitome of any dream-like scenario, and was chosen to be final logo.
Here is a case study in Chinese depicting the value and core beliefs that the logo captures. (A very Chinese way of doing things) Thanks to my Dad for writing all the very detailed case study information.