Focused on teaching young children and teens about entrepreneurship and business development, Startup Skool is a social enterprise that needed a brand that would be welcoming to both the students and their parents. Starting with the pun intended in the name, the summer camp needed to look both fun and educational.
We decided on the image of the light bulb as the central visual theme, since it depicts the idea of innovation, creation, and learning.
Since its inception, Startup Skool would stand out with its turquoise colors in every printed product, including merch such as t-shirts and notebooks. The kids would learn to recognize the blue color as the idea of startup skool. They would wear their shirts most days, and imprint the image of that color into even the public's eyes when they asked what the kids were working on.
A good percentage of my time would be spent designing posters and brochures to recruit students and teachers. A lot of the prints would be distributed as infographics to classrooms and other education facilities.
Startup Skool encourages the students who are part of the program to learn more about entrepreneurship while raising funds for charity. To help them do so, I created a poster for them to keep track of their fundraising goals.