It was my first time designing anything for the real estate market, so I had to do quite a bit of research before I was able to come to an understanding of what the target audience likes to see.
The client wanted me to design something that would express novelty in the market that is hundreds of years old. Terra Nova means "New Land" and it needed a logo befitting of that ideal.
As you can see in my designs, I love playing with the letters of the company. I always find a way to arrange them in a way that would symbolize something related to the company and its core values. To depict the idea of houses, I combined "T" and "N" to look like a house roof. Yes, when I thought of it, I had my usual "I'm a Genius" moment.